The imaginary world of 120mm photographic film awaits you…

Actually, no. It doesnt. You see, there’s no such thing as 120mm film.

Help turn the tide of misinformation in our post-truth world.

Spread the word by using #120NOT120MM on Facebook, Instagram and Twitter…

HOW?

In film photography at least, there’s no such thing as “120mm film”, it’s just “120”.

Help us spread the word using #120NOT120MM on social media.

120NOT120MM.com is brought to you by 35mmc and EMULSIVE.

We’re trying to put a stop to the misinformation and ignorance that is the growing trend of “120mm film” in our post-truth world.

Help stop the rot.

HOW?

Don’t be fooled: there’s no such thing. There are 120mm lenses but if someone’s selling you a “120mm camera”, something is terribly wrong.

Spend your money elsewhere.